Top 5 Beauty Retail Apps Performance in Egypt: Q1 2025

In the first quarter of 2025, the beauty retail app landscape in Egypt saw diverse trends across the top five applications on a unified platform. Here's a closer look at their performance, with insights provided by Sensor Tower.

Source Beauty experienced fluctuating weekly downloads, peaking at about 7.8K in early February. Despite no recorded revenue, the app maintained a robust user base, with weekly active users reaching approximately 18.6K in mid-March.

Mazaya Stores showed consistent download numbers, with a notable peak of 2.4K in the second week of February. Active user data was not available, but the download trend suggests a stable interest in the app.

باث&بودي وركس recorded a gradual decline in downloads early in the quarter, followed by a resurgence to 1.3K in mid-March. Active users remained strong, peaking at 25.3K in the first week of January.

Think Dirty – Shop Clean saw a significant spike in downloads with 3K in late January. Revenue was sporadic, with a small peak at $8 in February, while active users grew steadily, reaching 4.3K by the end of March.

Elkharat Online observed a surge in downloads to 3.3K in mid-March. Weekly active users also increased, peaking at 6.8K during the same period.

For more detailed insights into these trends, visit Sensor Tower's platform.